
2 mins read
13
th Nov 2025
Gold has always occupied a pride of place in an Indian investor's portfolio, not only as a financial instrument but as part of their culture. Of late, a new, convenient form has gained popularity: Digital Gold. Apps and e-commerce have facilitated the buying of gold for just ₹10 and have seen an unprecedented 85% increase in transaction volume this year alone.
But this glitter of convenience has been somewhat dulled by a significant word of caution from the Securities and Exchange Board of India. Market regulator SEBI has categorically warned that Digital Gold being sold through unregulated online platforms falls totally outside its regulatory ambit. This is a major red flag that every investor must take seriously.
The Unregulated Danger: Counterparty Risk
The problem is fundamentally one of lack of oversight. Most Digital Gold platforms are private, self-regulating entities. A related but critical concern that financial planners raise: counterparty risk.
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No Investor Protection: Because these products are neither regulated as securities nor commodity derivatives, the strong investor protection mechanisms under SEBI, including grievance redressal and assured settlements, as enabled under its framework, do not apply. In case of default, shut down, or non-delivery of the physical gold that it purports to hold, there is no formal regulatory avenue for redress.
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Trust and transparency: In many cases, there is a lack of independent audit or assurance that the gold you bought is indeed fully backed by physical metal sitting in a vault. The spreads on these platforms can be high as well, eating into your returns.
In finance, this means an unregulated product relies totally on the word and financial health of a private company you transact with. This is a serious risk to which most investors are unknowingly exposed.
The Safer, Regulated Alternatives
Financial planners now strongly advocate that investors shift to SEBI-regulated gold investment avenues. These products offer similar exposure to the yellow metal with an added safety net of regulatory oversight, transparency, and liquidity.
Gold ETFs (Exchange Traded Funds)
Units are traded on a stock exchange like shares; backed by physical gold of high purity. You can invest as low as 200 in some of the gold ETFs.
Safety & Oversight : SEBI-regulated Units held in a Demat account. High transparency and liquidity.
Gold Mutual Funds
A Fund-of-Fund structure that invests in Gold ETFs. Allows investment via SIPs, often without a Demat account.
Safety & Oversight : SEBI-regulated Managed by an Asset Management Company (AMC) under strict rules.
Sovereign Gold Bonds (SGBs)
Government securities denominated in grams of gold. Offers interest on investment plus market-linked returns.
RBI-regulated, Government-backed Considered the safest option with no storage cost.
Financial experts propose an easy swap: sell your Digital Gold and buy an equivalent amount of a Gold Mutual Fund or Gold ETF. Though Digital Gold is convertible into physical metal, says a financial planner, "It is better to buy gold mutual funds of an equivalent amount and sell them a few days before you need physical gold."
Actionable Advice: Safety Over Convenience
The convenience of buying gold for ₹10 is the appeal, but SEBI's warning is unequivocal: there are huge risks involved with unregulated products. The security of your investment must be the ultimate concern.
Move your gold investments into regulated products today to ensure that your assets will be audited and tightly regulated, with protection via the legal framework designed for investors.