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Your CRM functionality on the mobile
As enterprise mobility becomes the norm, your field force also needs to transform and have the ability to manage appointments, collaborating with sales teams, and connecting with customer contacts – all from their mobile phone.
Now, get CRM functionality on your regular mobile phone integrated with www.salesforce.com mCRM is a unique product which enables you to access your access and update your CRM data on the move on regular mobile devices.  
With mCRM, your field force is armed with better intelligence and insights, leading to better customer satisfaction.
 
Key Features
Module Features
Lead and Opportunities Management
mCRM enables to create and setup rules for various leads sources such as Walk-ins, phone calls, or Web pages. You can also assign leads to teams to be executed ahead, or link leads to campaigns to track performance of various campaigns.
Accounts and
Contacts Management
mCRM allows you to associate key contacts with your accounts that teams can refer to. You can also centralize your contacts and gain deeper insights into your key accounts
Activity Management
Activities can be associated with objects such as lead and opportunitiesgiving an organization wide view on the exact history of the interactions with the customer
Projects and
Project Masters
Allows an enterprise to keep a track of various projects and sites by defining them within the masters
Campaigns With the Campaigns feature, you can define various campaigns within the system and track effectiveness of the campaigns by relating the campaigns with leads.
Roles and Access To ensure that the team hierarchy is maintained, use the roles and access feature to replicate your organization structure by the inbuilt roles and access modules.
Reporting Since a prospect is tracked completely from lead to conversion it is possible to view your sales data at various stages using predefined reports
Benefits
With mCRM, you get the "any mobile" and "any operator" advantage. mCRM works on any java enabled device with a GPRS connection – which means that you do not necessarily need to have an expensive blackberry device or an iphone to access your data on the move. Other significant benefits include:
With a click of a button, you can view your contact information, set up appointments, or manage leads, accounts, and opportunities – on the move
Tracking of sales process from Leads to Sales Closure
Mobile based access to enable instant and anytime access to information
Centralized reporting enabling management to track their sales pipeline across varied parameters such as projects, times and teams